A deeper look at reveiws for AIM Natural with some insight using some interesting data from Harvard Medical School.

A study published in Science Translational Medicine revealed some fascinating insights into the placebo effect. Participants were divided into groups: one received a migraine drug labeled with its name, another took a placebo labeled “placebo,” and the third group took nothing. Surprisingly, the placebo was shown to be 50% as effective as the actual drug in reducing migraine pain. This suggests that if an unlicensed practitioner like Sheba Roy in Michigan were treating 1,000 patients, as many as 500 of them might feel “helped” simply by taking a placebo—without any real treatment.

Now consider this: AIM Natural, where Sheba Roy operates, has been in business for over 10 years but averages only two positive reviews per year. Even more concerning, many of these reviews appear highly suspicious. If patients simply bought a bottle labeled “Placebo” and believed in it, statistically, there would likely be hundreds of glowing testimonials—without any need for questionable practices.

Let’s look at the reviews themselves. Out of 25 positive reviews for AIM Natural over a decade:

• Nine out of Nineteen positive reveiws come from accounts that have reviewed only one business—Sheba Roy’s AIM Natural.
• Nineteen out of 24 positive reviews come from users with four or fewer reviews total, a common marker of inauthentic or incentivized feedback.
• None of the negative reviews left on AIM Natural have fewer than four stars , which stands in stark contrast to the positive reviews, many of which come from profiles with suspiciously low activity.

Additionally, there are no 2-, 3-, or 4-star reviews for Sheba Roy. This is another major red flag. Authentic review profiles typically show a range of ratings. The absence of mid-range reviews often suggests that clients left one-star reviews, prompting the company to either create fake five-star reviews or incentivize customers to leave them. While not definitive proof, it raises serious suspicions.

In comparison, a licensed doctor with a similar number of reviews had only 7% of their reviewers focusing on just one business, compared to AIM Natural’s staggering 36%. This discrepancy suggests manipulation.

Adding to the suspicion, there were two reviews for AIM Natural with identical names but different accounts linked to an individual listed as a Manager at AIM Natural. These reviews were removed—likely by Google or after exposure.

Even worse, when a Google reviewer exposed some of the suspicious reviews, AIM Natural did not simply remove them. Instead, the webpage for the employee linked to those reviews was taken down entirely—a move that raises even more questions about transparency and accountability.

Furthermore, three five-star reviews appeared within two minutes of each other, conveniently boosting AIM Natural’s rating just before a seminar. These were also later removed. It’s highly improbable that three people would independently post glowing ratings simultaneously and then retract them on the same day.

Even more troubling, Sheba Roy allegedly denies knowing certain reviewers despite documented evidence of personal connections. Such behavior points to a pattern of deception.

When you add up all the suspicious activities surrounding these reviews, it becomes highly unlikely that they are accurate and authentic. Trusting an unlicensed practitioner who appears to rely on dubious tactics to inflate their reputation is a significant risk. If AIM Natural’s reviews need such manipulation to maintain a favorable image, can you trust the quality of care being offered?

We’ve highlighted the most glaring issues, but there’s even more evidence that we’re holding back for now. Suffice it to say, the patterns here are deeply concerning, and they raise serious questions about Sheba Roy’s credibility and ethics.

If you were misled by the reviews for AIM Natural and chose their services based on these highly suspicious ratings, or if you were under the impression based on deceptive practices that implied that Sheba Roy is a licensed medical doctor in Michigan, you have the option to report your experience. Visit reportfraud.ftc.gov and the Michigan Attorney General to file a report and help ensure that deceptive practices are properly addressed.

Information regarding the placebo effect sited from:

https://www.health.harvard.edu/newsletter_article/the-power-of-the-placebo-effect

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Please always talk to a licensed medical doctor before making any medical decisions. We recommend avoiding unlicensed Michigan doctor such Sheba Roy or “Dr. Sheba Roy” as she likes to refer to her self of Associates of Integrative Medicine, aka AIM Natural.