A deeper look at reveiws for AIM Natural with some insight using some interesting data from Harvard Medical School.

A study published in Science Translational Medicine revealed surprising insights about the placebo effect. Participants were divided into three groups: one received a migraine drug labeled with its name, another took a placebo labeled “placebo,” and the third took nothing. Shockingly, the placebo was found to be 50% as effective as the actual drug in reducing migraine pain. This means that even without real medical treatment, positive results can occur simply because people believe they will.

Now consider AIM Natural, run by unlicensed practitioner Sheba Roy in Michigan. Despite being in business for over 10 years, AIM Natural averages only two positive reviews per year. Even more concerning, many of these reviews raise serious red flags.

The Numbers Tell a Story

Out of 25 positive reviews over a decade:

• 9 out of 19 positive reviews come from accounts that have only ever reviewed AIM Natural.
• 19 out of 24 positive reviews come from accounts with four or fewer reviews total—a common indicator of fake or incentivized feedback.
• None of the negative reviews come from accounts with such low activity, a stark contrast to the pattern seen in positive reviews.
• There are no 2-, 3-, or 4-star reviews for AIM Natural—only 1-star or 5-star ratings. Authentic reviews about businesses typically have a range of ratings, and such an extreme pattern is highly suspicious.

For comparison, a licensed doctor with a similar number of reviews had only 7% of their reviewers focused on one business. AIM Natural, however, shows a troubling 36% of single-business reviewers—a clear sign of potential manipulation.

Even More Red Flags

• Two reviews with identical names but different accounts were linked to an employee at AIM Natural. These reviews were later removed, likely by Google or after public exposure.
• When a reviewer exposed suspicious activity, AIM Natural didn’t remove the questionable reviews at first—instead, they took down the entire webpage for the employee linked to them.
• Three 5-star reviews appeared within two minutes of each other, conveniently boosting AIM Natural’s rating just before a seminar. These were also removed, raising further doubts about their authenticity.
• Sheba Roy has allegedly denied knowing certain reviewers despite clear evidence of personal connections. This behavior raises serious questions about honesty and transparency.

Why This Matters

When so many patterns of manipulation emerge, it becomes nearly impossible to trust the legitimacy of these reviews. If AIM Natural relies on such tactics to maintain its reputation, how reliable can the care provided really be?

What You Can Do

If you feel misled by AIM Natural’s reviews or were under the impression that Sheba Roy is a licensed medical doctor, you can report your experience. Visit reportfraud.ftc.gov or contact the Michigan Attorney General to file a report and help address these concerning practices.

These are just the most glaring issues, but there’s even more evidence we haven’t shared yet. The patterns here are deeply troubling and should not be ignored.

Information regarding the placebo effect sited from:

https://www.health.harvard.edu/newsletter_article/the-power-of-the-placebo-effect

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Please always talk to a licensed medical doctor before making any medical decisions. We recommend avoiding unlicensed Michigan doctor such Sheba Roy or “Dr. Sheba Roy” as she likes to refer to her self of Associates of Integrative Medicine, aka AIM Natural.